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Zerixa

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Zerixa

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Project lead by:

MARTIN CARTER

MARTIN CARTER

Product Strategy Lead

Product Strategy Lead

man in black suit jacket

Branding Strategy

Brand Identity

Boltshift

Scaling a Modern SaaS Platform Through Strategic Product Design

Yellow Flower

Project overview

A complete redesign focused on improving user experience, strengthening brand perception, and increasing product adoption through thoughtful UX, visual design, and conversion-focused decision making. The goal was to create a seamless experience

PROJECT TYPE

SaaS Product Redesign.

Services

Product Design / Strategy / UX Research / Brand Identity

Industry

B2B SaaS

Duration

6 Weeks

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The challenge

The challenge wasn't simply creating a better-looking interface. It was creating a product experience that helped users understand the platform faster, complete key actions with confidence, and build long-term engagement.

Our approach

Instead of redesigning individual pages, we rebuilt the experience around usability, scalability, and consistency. Every interaction, layout, and component was designed to reduce friction while supporting future growth.

The Results

Task Completion

+46%

Workflow Time

+63%

Operational Efficiency

+51%

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