Project lead by:
Branding Strategy
Product Design
Ikigai labs
Designing Digital Experiences That Inspire Action in live.
PROJECT OVERVIEW
Quixotic partnered with Zerixa to modernize its digital presence through a refined visual identity and conversion-focused website. The goal was to create a seamless experience that clearly communicates value, builds trust, and supports long-term business growth.
PROJECT TYPE
Digital Experience
SERVICES
Strategy / UX Design / Brand Identity / Framer Development
INDUSTRY
Creative Technology
DURATION
4 Weeks
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THE CHALLENGE
The existing website lacked visual consistency and failed to communicate the product's value with clarity. Visitors struggled to understand the offering, reducing engagement and limiting conversion opportunities.
OUR APPROACH
We restructured the experience around clarity, hierarchy, and storytelling. By combining strategic messaging with a refined interface, every section was designed to guide visitors naturally toward meaningful actions. We combined.
The Results
Demo Requests
+49%
User Retention
+63%
Brand Recall
+53%
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